Footjoy 1857

Creating a brand of luxury performance. 

FootJoy, the luxury performance brand among golfers, looked to Lifetime to help launch their new, premium FJ 1857 footwear and apparel collection at the PGA Show, the most prestigious golf industry event in the country.  With a rich understanding of the brand ethos and history, Lifetime created a narrative true to FootJoy’s heritage and authenticity as a 160-year-old handcrafted shoe maker. Using the narrative as our guide post, Lifetime created the entire brand experience including logo design, product packaging and merchandising, brand video and ultimately a trade show booth embodying the essence of classic sophistication. As a result of the FJ 1857’s successful launch, FootJoy turned to Lifetime to help rebrand the MyJoy collection including logo and packaging design.

The 1857 collection celebrates 160 years of shoemaking heritage and performance excellence in the game of golf.